The luxury paint manufacturer CAPAROL ICONS is a subsidiary of the family-owned company DAW SE with the traditional Caparol brand, which proudly looks back on 125 years of experience and enthusiasm for colour. With 120 iconic colour shades based on a scientific study of colour culture spanning six decades, an elegant, luxurious lifestyle moves into one's own premises. CAPAROL ICONS combines the highest standards of environmental friendliness, health and sustainability with a passion for colour and a commitment to exceptional quality.
Together with the team from CAPAROL ICONS and the design agency 5AM, we implemented this project and used Shopify Plus to the fullest extent of its functionalities and possibilities. Our aim with this project was to map as many desired functions as possible at the highest technical level. After we had sifted through the designs, we went straight to work on a suitable theme with which we had given as many functionalities as possible that we could use as a basis for the further process.
The product detail pages were a challenge from the beginning, as the concept of the control elements is particularly nested and dynamically designed. In the end, we were able to overcome this challenge and implemented a universal logic for CAPAROL ICONS that is easy to set up from a retailer's point of view. The simple and targeted structure allows the customer a clear purchase process.To CAPAROL ICONS PDP
One of the most complex implementations was the grid and its components. Here, many modular blocks were integrated that can be freely configured, thus giving CAPAROL ICONS the freedom and creative scope for various customisation options. Attention was paid to an implementation that can be adapted both comprehensibly and intuitively.To CAPAROL ICONS Pages