Weinfürst stands for quality and wine variety. A constantly changing range with top offers makes Weinfürst a unique retailer. The young team with trained sommeliers is constantly on the lookout for special wines for special customers.
Since 2019, Shopfabrik has been working closely with Weinfürst and the design agency Silberpuls. Together, we are constantly developing and optimising the shop to guarantee the customer an optimal and perfect shopping experience. We have implemented various discount functions and raised upselling to a new level. The club concept was our last major implementation, which has had a significant positive impact on sales to major customers.
The product detail pages were a challenge right from the start, as we had to be able to display both packages and individual bottles. Accordingly, each package also indicates the contents of the Weinfürst package on the PDP. In order to be able to control the fulfilment perfectly, we work exclusively with a custom WMS connection, which is shared by all Shopify Plus instances share.To Weinfürst-Pakage PDP
Weinfürst also offers its customers the option of a Premium Membership, which is limited in time. Here, exclusive offers, discounts and benefits as well as selected wines are available, which can only be accessed through a corresponding personalised code.
The particular difficulty here lay mainly in the accessibility of the pages and the splitting of the traffic, as well as a logic that can handle personal and unique access codes.To Weinfürst GoldClub